Feedlots a vital ingredient, SmartBeef delegates told

Australian Lot Feeders Association president Tess Herbert, marketing wizz Carolyn Miller, Red Meat Advisory Council chairman Don Mackay and Australian Meat Industry Council chairman Lachie Hart at SmartBeef 2017 in Armidale today.
Australian Lot Feeders Association president Tess Herbert, marketing wizz Carolyn Miller, Red Meat Advisory Council chairman Don Mackay and Australian Meat Industry Council chairman Lachie Hart at SmartBeef 2017 in Armidale today.

AUSTRALIA’S growing feedlot industry provides a versatility that enriches our product offering and enables Australian beef to meet the varying consumer demands around the globe.

Those were the words of the president of the Australian Lot Feeders Association Tess Herbert at the organisation’s annual conference, SmartBeef 2017, which attracted a sell-out crowd.

Held at the University of New England in Armidale, delegates yesterday heard from a plethora of experienced and innovative talkers, all experts in a variety of fields covering everything from applying research to achieve production efficiencies to global marketing.

Ms Herbert said the cattle feedlot sector, which currently has more than a million head on feed, was becoming more and more a vital element of the Australian livestock industry.

“That can be seen from both the numbers on feed and the growth in capacity,” she said.

“The Australian feedlot industry began in the mid 1900s and has grown to become integral to delivering consistent high quality grain fed beef to both domestic and international markets – two thirds of Australian beef is exported to more than 100 international markets,” she said.

“Australia’s hard won reputation as a supplier of clean, green, high quality beef is backed by strong integrity systems and brands.

“These are our selling points in highly competitive markets.”

Importantly, the sector plays a complimentary role to the larger extensive grassfed sector in Australia, according to Ms Herbert.

“Feedlots assist production when climates are not favourable and enable Australia to offer a growing range of grainfed brands,” she said.

The conference continues today with a trip to Sundown Pastoral Company west of Armidale.