At Lotus, the Holliss family believes a stud herd should be based on the same principles that make a commercial herd profitable – the economic and efficient production of beef.
In keeping with this the Holliss family’s Lotus Hereford Stud will offer 42 quality bulls prepared for the stud’s on-property sale at “Old Farm”, Pinkett, on July 27, starting at 11am.
“The bulls have shown great constitution in a patchy season and exhibit natural muscle and ability to lay down fat,” stud principle Tony Holliss said.
Lotus Herefords aims to produce cattle that are functional, profitable and versatile to suit the varied and regularly changing Australian conditions.
“All cows in the Lotus herd have to demonstrate their maternal abilities each year,” Mr Holliss said.
“Most of the sires of the 2017 draft are leaders for one or more measurable EBV traits.
“Choosing sires for suitability with our cow herd, structure, productivity, hereford phenotype has given us a great females.”
New sires represented in the 2017 sale include Warringa Hawk, Mawarra Be Quick and Devon Court Advance H146.
Scan data will be available on sale day and the bulls will have been semen tested and are presented ready to work.
Mr Holliss said he believes that stud and commercial bulls should be of equal quality.
“Our stud and commercial cows are run as one herd using the same quality sires under the same conditions, selection and performance criteria based on structure, milk, temperament, constitution,” he said.
The family has a long association with the breed. Albert Holliss purchased the property in 1919 and in 1946 Hereford cattle were introduced for the first time.
The commercial Hereford herd was founded in the very early 1950s by Albert and Clara Holliss, with the commercial herd classified as a pure bred herd by the Australian Hereford Society in 1982 .
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