The inaugural Peter Allen Festival happening September 7-9 in Tenterfield has received a major financial boost, securing $20,000 for promotion from the NSW Government’s 2018 Incubator Event Fund.
Member for Lismore Thomas George was in Tenterfield on Monday, May 7 to announce the funding, to some very happy festival committee members.The fund assists rural and regional events in their first or second year to grow attendance and boost the local visitor economy.
“Whether it’s food and wine events or music and sporting festivals, events play an important role in driving additional overnight visitation to Tenterfield,” Mr George said.
“The Peter Allen Festival is a fantastic way to fuel our local economy by putting more heads on hotel beds, diners in our restaurants and shoppers in our boutiques, and I am delighted this event will benefit from the NSW Government’s funding support.”
The Peter Allen Festival in among 33 Incubator Events being funded in Round Two, the highest number of events announced in a single round since the fund opened in 2016, NSW Minister for Tourism and Major Events Adam Marshall said.
He said an extra $500,000 boost to the fund is providing additional marketing support for rural and regional events held this year, and is a major coup for the regional tourism industry.
“We are growing the regional tourism pie across NSW, making sure everybody gets a slice. This funding boost will have a positive impact on local hotels, restaurants, shops and attractions – helping to stimulate local economies and create more jobs.”
The Incubator Event Fund offers one-off grants of up to $20,000 to those staging an event for the first or second time to fund elements such as staging, venue hire, research, marketing and publicity activities.