Tourism in NSW far-north east is set to benefit from a NSW National Parks and Wildlife Service (NPWS) research project collaborating with Southern Cross University, Kyogle Council, Tenterfield Shire Council and NSW Forestry Corp.
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NPWS Richmond River Area Manager Damien Hofmeyer said the purpose of the project was to look at tourism offerings in a defined area of the Kyogle Council and Tenterfield Shire Council districts holistically, in order to understand what tourists love about the region and where the cross-tenure opportunities are to attract new visitors.
"This research project is important as it will help us to fully understand the tourism potential of the region and raise our profile within the domestic tourism market, especially as we face the economic impacts of COVID-19," he said.
"This integrated approach will enable us to make informed decisions about where and how to provide visitor experiences which attract and educate visitors and celebrate the unique natural and cultural heritage of our region."
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"This project furthers previous research in its focus on future demand, and what tourism offerings future visitors will be seeking in the project area. We've also already begun examining the immediate and longer-term impacts of the COVID-19 pandemic on the tourism and recreation profiles in the region. At the conclusion of the project NPWS, Kyogle Council, Tenterfield Shire Council and NSW Forestry Corp should have the information they need to provide visitors and locals with enhanced opportunities to experience this undervalued destination."
The project is due for completion in early 2021 and its outcomes will inform future investment decisions by the project partners. Anyone with an interest in the visitor economy can share their perspectives with the project team by contacting visitorsofthefuture@scu.edu.au.