DISRUPTING disinformation by stopping and considering messaging is the key to the electoral commission's own campaign, as voters get ready to head to the polling booths.
The Australian Electoral Commission (AEC) has launched the initiative to help people untangle spin and cut through misinformation.
"A lot of information is designed to make you feel an emotional reaction like shock, excitement or anger," electoral commissioner Tom Rogers said.
"It's normal to react to things we come across but before acting on it, every one of us should take the time to stop, check and appropriately consider it."
As part of the AEC's 'Stop and Consider' campaign, the authority is encouraging people to think about three key aspects when they come across election information and communication.
Is the information from a reliable source?
When was it published?
Could it be a scam?
The AEC is not the truth watchdog but the initiative is designed to give voters the tools they need to "navigate an increasingly complex electoral landscape".
"While it's not the AEC's role to regulate truth in political advertising, we do recognise that misinformation and disinformation are features of modern election campaigns," Mr Rogers said.
The campaign will largely be online, through social media and digital displays.
Advertising will be made accessible to culturally and linguistically diverse audiences.
The AEC has a YouTube channel packed with short videos to educate Australians and its 'Stop and Consider' website page is also a key resource.
Sign up for our newsletter to stay up to date.